Reebok, Engineered Garments Reenvision the Instapump Fury 94, Continuing theCelebration of Its 30-Year Legacy

May 2, 2025

Today, Reebok, the iconic and irreverent sports culture brand, andEngineered Garments, the renowned New York-based label known for its innovative approach tomenswear, announce their third collaboration: a reimagined Instapump Fury 94. This partnership fuses Engineered Garments’ signature deconstructed aesthetic with Reebok’s legacy of bold sneaker design, delivering a fresh interpretation of the classic silhouette. Previous collaborations include the BB4000 II in2024 and the LX2200 in 2022. The Reebok x Engineered Garments Instapump Fury 94 ($250.00MSRP) launches globally on May 2, 2025, at 10 a.m. ET, available on Reebok.com, Nepenthes Japan, London, New York, Los Angeles and through select retailers.

Founded by Daiki Suzuki in 1999, Engineered Garments has built a reputation for blending American andBritish workwear influences with meticulous craftsmanship. For their latest collaboration, Suzuki sought tomerge the identities of both brands by incorporating elements of the classic British Brogue shoe, a nod to Reebok’s British heritage, into the futuristic Instapump Fury 94.

“Our goal for this third collaboration was to fuse the identities of both brands in a way that feels organicyet unexpected,” said Daiki Suzuki, founder of Engineered Garments. “Reebok’s British heritage, represented through the classic Brogue shoe, felt like the perfect contrast to the futuristic Instapump Fury.From afar, the details may seem understated, but up close, the craftsmanship speaks for itself.”

This latest iteration of the Instapump Fury 94 introduces medallion-inspired perforations and subtletextural contrasts, bridging classic footwear design with the sneaker’s avant-garde DNA. The result is abold yet refined take on Reebok’s legacy of innovation.

“The Instapump Fury has always been about pushing boundaries, and as we just marked its 30th anniversary, we want to continue evolving that spirit into 2025,” said Joe Carson, senior footwear designer of collaborations & special projects at Reebok. “This collaboration is about creative expressionand high craftsmanship, honoring the distinct identities of both Reebok and Engineered Garments. The Brogue-inspired details add a sophisticated and artisan style, offering a fresh perspective on what Fury can be.

”Reebok x Engineered Garments Instapump Fury 94 ($250.00 MSRP): Launching in brown and black colorways, featuring a premium full-leather upper with brogue-inspired detailing, merging Engineered Garments’ deconstructed aesthetic with Reebok’s iconic silhouette. The design includes a custom footbedand full leather lining, and for a sleek, minimalist look, was created without the traditional pump bladder. Each pair comes packaged in a custom-designed box.

The Reebok x Engineered Garments Instapump Fury 94 ($250.00 MSRP) launches globally on May 2, 2025, at 10 a.m. ET, available on Reebok.com, Nepenthes Japan, London, New York, LosAngeles and through select retailers.