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Founded in 2003, based in the Northern Japanese prefecture of Hokkaido. With its name, taken after the address of the Sapporo flagship store, and the theme of “fishing” with vast nature of Hokkaido as its backdrop, the brand offers the duality of function and fashion via authentic ideas and technical capabilities. Within the broad field of fishing, SOUTH2 WEST8 directs its focus on traditional Japanese method of fly-fishing “Tenkara”, and have a total collection of not only wears but gears like the original waders and rods. Untethered by its common customs, the brand’s boundless creations and distinctive angle has acquired approval and support worldwide.